Data and AI Ethics Policy
At the same time, SportBrain is a data-driven app and as such, we collect data on app usage. This is information that does not reveal your identity and is collected and analysed with the sole purpose of improving our services and adding new features appealing to our users. We don’t collect data just for the sake of building big datasets. We collect the absolute minimum that is necessary for us to keep improving the app.
Any analyses performed by us on app usage data, include a strong element of differential privacy, meaning that we focus on using aggregated data to understand general patterns on app usage, rather than tracking the behaviour of individual users. Last but not least, analyses are only performed by data professionals that have undertaken Data Ethics and GDPR training.
As a result, the SportBrain team sets the technical safety of the app and the quality of the football predictions as a priority. This includes daily assessment of the algorithm’s output, in order to quickly detect and rectify any technical issues or biases. Additionally, AI relies heavily on high quality data to learn from and make accurate predictions. Knowing this, we put a lot of effort in validating the quality of the data we collect about football and we even perform manual data quality assessments on a frequent basis.